In the vast world of American dining, variety is truly the spice of life. From fast food to casual dining, from sweet treats to savory meals, there’s a restaurant for every craving. Based on YouGov’s 2022 Q1 survey, which captures public opinion across different age groups, here’s a look at the top 10 restaurant chains in the U.S. and what makes them so beloved by diners.
1. Baskin-Robbins
- Positive Opinion Score: 74%
- Popularity Among Boomers: 79%
- Popularity Among Gen X: 77%
- Popularity Among Millennials: 67%
Baskin-Robbins is the go-to spot for ice cream lovers. Founded by Burt Baskin and Irv Robbins, the chain is famous for its “31 flavors” slogan. With over 8,000 locations worldwide, Baskin-Robbins offers everything from classic vanilla to seasonal favorites. Now part of Inspire Brands, Baskin-Robbins continues to be a family favorite, bringing joy with every scoop.
2. Dairy Queen
- Positive Opinion Score: 71%
- Popularity Among Boomers: 77%
- Popularity Among Gen X: 75%
- Popularity Among Millennials: 63%
Dairy Queen, founded in 1940, is synonymous with delicious soft-serve ice cream and Blizzard treats. But Dairy Queen is more than just ice cream—it also serves up a variety of fast food like burgers and fries. With over 6,800 locations globally, Dairy Queen has become a cherished spot for both kids and adults.
3. Wendy’s
- Positive Opinion Score: 69%
- Popularity Among Boomers: 71%
- Popularity Among Gen X: 69%
- Popularity Among Millennials: 68%
Wendy’s, known for its fresh, never frozen beef and square burger patties, was founded by Dave Thomas in 1969. Wendy’s prides itself on quality ingredients and memorable advertising campaigns, like the famous “Where’s the Beef?” slogan. With over 6,000 locations worldwide, Wendy’s continues to serve delicious burgers, fries, and their signature Frostys.
4. Krispy Kreme
- Positive Opinion Score: 67%
- Popularity Among Boomers: 69%
- Popularity Among Gen X: 68%
- Popularity Among Millennials: 65%
Krispy Kreme, founded in 1937, is a doughnut lover’s paradise. Known for its Original Glazed doughnut, Krispy Kreme has expanded to over 1,000 locations worldwide. The chain’s mix of classic and creative doughnut flavors keeps customers coming back for more.
5. Dunkin’
- Positive Opinion Score: 66%
- Popularity Among Boomers: 67%
- Popularity Among Gen X: 63%
- Popularity Among Millennials: 65%
Dunkin’, originally Dunkin’ Donuts, was founded in 1950 in Quincy, Massachusetts. With over 12,000 locations globally, Dunkin’ is a popular spot for coffee and breakfast treats. The menu has grown beyond donuts to include sandwiches, bagels, and wraps, making Dunkin’ a versatile choice for any time of day.
6. Pizza Hut
- Positive Opinion Score: 65%
- Popularity Among Boomers: 66%
- Popularity Among Gen X: 67%
- Popularity Among Millennials: 64%
Pizza Hut, known for its red roofs, was founded in 1958 in Wichita, Kansas. Today, with over 18,000 locations worldwide, Pizza Hut is famous for its innovative pizzas like stuffed crust and the P’zone. Whether you’re dining in, carrying out, or getting delivery, Pizza Hut has something for every pizza lover.
7. Cinnabon
- Positive Opinion Score: 65%
- Popularity Among Boomers: 66%
- Popularity Among Gen X: 65%
- Popularity Among Millennials: 64%
Cinnabon, starting as a small bakery in Seattle in 1985, quickly became famous for its irresistible cinnamon rolls. With over 1,200 locations worldwide, Cinnabon offers a variety of cinnamon-flavored treats. Owned by Focus Brands, Cinnabon is a must-visit for anyone with a sweet tooth.
8. IHOP
- Positive Opinion Score: 64%
- Popularity Among Boomers: 62%
- Popularity Among Gen X: 70%
- Popularity Among Millennials: 59%
IHOP, short for the International House of Pancakes, has been an American breakfast favorite since 1958. Known for its wide variety of pancakes, IHOP also serves lunch and dinner options. With over 1,800 locations worldwide, IHOP remains a family-friendly destination with something for everyone.
9. The Cheesecake Factory
- Positive Opinion Score: 63%
- Popularity Among Boomers: 64%
- Popularity Among Gen X: 59%
- Popularity Among Millennials: 62%
The Cheesecake Factory started as a small salad and sandwich shop in Beverly Hills in 1978. Now, it’s known for its extensive menu, featuring everything from appetizers and burgers to pasta and, of course, a wide variety of cheesecakes. With over 200 locations worldwide, The Cheesecake Factory offers a casual dining experience with endless options.
10. Domino’s
- Positive Opinion Score: 63%
- Popularity Among Boomers: 59%
- Popularity Among Gen X: 62%
- Popularity Among Millennials: 65%
Domino’s Pizza, founded in 1960, has become a household name with over 17,000 locations in more than 90 countries. Known for its speedy delivery and consistent quality, Domino’s offers a variety of pizzas, salads, sides, and sandwiches. The chain continues to innovate with new menu items and technology enhancements to improve the customer experience.
Other restaurants in the United States and their Famous Recipe for 2024
| Rank | Restaurant | Location | Famous Recipe |
| 1. | Anajak Thai | Los Angeles, CA | Thai Taco Tuesday |
| 2. | Aragosta | Deer Isle, ME | Lobster bisque with speck-wrapped lobster tail |
| 3. | Semma | New York City, NY | New York City, NY |
| 4. | Birdie’s | Austin, TX | Creamy soft-serve ice cream |
| 5. | Kasama | Chicago, IL | Chicken adobo |
| 6. | Damian | Los Angeles, CA | Uni tostada |
| 7. | Chubby Fish | Charleston, SC | Charleston, SC |
| 8. | Daru | Washington, DC | Daal with burrata |
| 9. | Yellow | Washington, DC | Wood-fired pita sandwiches |
| 10. | Lenoir | Austin, TX | Texas wagyu tartare |
| 11. | Maydan | Washington, DC | Whole-roasted lamb shoulder |
| 12. | Audrey | Nashville, TN | Grilled beef short ribs |
| 13. | Atoboy | New York City, NY | Chicken wings with gochujang glaze |
| 14. | Misfit Snack Bar | Denver, CO | Fried chicken sandwiches |
| 15. | Canlis | Seattle, WA | House-smoked salmon |
| 16. | Moon Rabbit | Washington, DC | Bun Cha Hanoi |
| 17. | Kin | Boise, ID | Duck confit |
| 18. | State Bird Provisions | San Francisco, CA | Garlic bread with burrata |
| 19. | Owamni | Minneapolis, MN | Bison tartare |
| 20. | Bacchanal | New Orleans, LA | Braised lamb neck |
These top 10 restaurant chains showcase the diverse tastes and dining preferences of Americans. From sweet treats and ice cream to pizza and gourmet burgers, these chains have captured the hearts and appetites of millions by offering quality, convenience, and culinary creativity.
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